A tried and tested technique for internet entrepreneurs, especially those based in China, is this:
1 - Look up international comparable with unicorn potential.
2 - Perform extensive local search-engine queries to check organic traffic.
3 - Optimize and tweak business-model to fit observations.
Even if Step 1 is overlooked, Steps 2 & 3 are considered critical. E.g. if you want to start selling cakes online, then perform enough searches to verify traffic on the keyword "cake". Your findings may show great demand for blueberry cheesecakes; boom, that's your MVP (minimum viable product).
In other words, the market precedes the product. The grand-question of Product-Market fit is neatly obviated. You give people what they want. Why try inventing things which may or may not have buyers?
Of course, killer innovation may not happen. So some may question this method, and call it inferior to the conventional maverick route. But it's hard to imagine a sad billionaire. So the ends must justify the means.
The issue only occurs when you gauge artistic value of a business; all businesses are a form of art. I can't bring myself to digest the thought of an artist who Googles his or her audience's tastes, and tailors art accordingly.
2 - Perform extensive local search-engine queries to check organic traffic.
3 - Optimize and tweak business-model to fit observations.
Even if Step 1 is overlooked, Steps 2 & 3 are considered critical. E.g. if you want to start selling cakes online, then perform enough searches to verify traffic on the keyword "cake". Your findings may show great demand for blueberry cheesecakes; boom, that's your MVP (minimum viable product).
In other words, the market precedes the product. The grand-question of Product-Market fit is neatly obviated. You give people what they want. Why try inventing things which may or may not have buyers?
Of course, killer innovation may not happen. So some may question this method, and call it inferior to the conventional maverick route. But it's hard to imagine a sad billionaire. So the ends must justify the means.
The issue only occurs when you gauge artistic value of a business; all businesses are a form of art. I can't bring myself to digest the thought of an artist who Googles his or her audience's tastes, and tailors art accordingly.
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